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For PR & Comms Teams

Overtly handles both routine, repetitive tasks (like media monitoring, report generation, and outreach follow-ups) and data-heavy, complex tasks (like analysing trends, competitor activity, and journalist behaviour). It simplifies the processes that are time-consuming or require high precision, freeing up time for strategy and creative work.

Overtly integrates research, workflows, and analytics to create a connected system. Overtly uses contextual learning to understand your company's voice and PR strategy. It tailors communications based on historical data and industry trends, unlike other tools that rely on generic models. It's a PR-specific approach where everything—research, workflows, and writing.

Overtly is designed to assist, not replace. There is human intervention in every step of the workflow so the final result has a human touch, it automates routine tasks, but always leaves strategic control in your hands. You direct the process, review drafts, and approve content. The platform provides guidance and automates the heavy lifting, but human expertise ensures that every message remains relevant and on-point.

Businesses: Overtly streamlines your internal PR efforts, automating routine tasks so your team can focus on strategic storytelling and brand positioning.

PR Freelancers: Automate media research, reporting, and pitch writing, enabling you to manage multiple clients with ease while ensuring high-quality, personalised communication.

PR Agencies: Manage multiple clients, track performance, and enhance media outreach through data-driven insights and automated workflows—enabling your team to scale up without losing quality or personalization.

You can upload any PR-related documents, including press releases, media lists, media outreach content, campaign reports, and brand guidelines. Overtly processes them to streamline your PR workflows and improve automation.

Yes, Overtly lets you build workflows that fit your unique PR needs. Whether it's automating content approvals or complex media outreach, you can customise the steps, so they align with how your team works and what matters most to your strategy.

All documents are encrypted end-to-end. We follow strict data protection regulations (GDPR, CCPA) and ensure only authorised access. You have full control over who sees your documents, with all actions logged for full transparency.

Overtly analyses journalist coverage, their style, and engagement patterns. It ranks journalists based on relevance and suggests how to tailor your outreach, ensuring you're targeting the right media with the most effective messaging.

Yes, Overtly lets you build workflows that fit your unique PR needs. Whether it's automating content approvals or complex media outreach, you can customise the steps, so they align with how your team works and what matters most to your strategy.

Overtly analyses past data and patterns to understand the nuances of your PR approach. It automates communication in a way that keeps your messaging aligned with your goals and current trends, making it timely and relevant to the audience.

Pricing is tailored to your needs. We recommend scheduling a call to discuss how Overtly can support your team or agency. Based on your goals, we will provide a pricing plan that fits your specific requirements.