Overtly
Book a call
Overtly for agencies

Start Monday with every client already covered

Account teams spend hours each week pulling coverage into reports and answering client asks. Overtly has them drafted before anyone logs in.

Get accessBook demo

Built on real public coverage of Mercury, Modern Treasury, Alloy, Middesk and Hummingbird, shown as an example agency roster. They are not Overtly clients. Client messages, contacts, counts, AI-answer results, share of voice and hours are illustrative; reporters and agency staff appear by role. Photos via Wikimedia Commons: Slush 2025 by the European Commission (CC BY 4.0); The Venetian, Las Vegas, by Ricky Barnard (CC BY 2.0); Money20/20 Europe 2023 by GVLJ1983 (CC BY-SA 4.0). Logos belong to their owners.

Overtly for each kind of agency

PR agencies and firms

Friday's client reports, already written

Get accessBook demo

Weekly client reports

Pick a client and a day, and each Friday the report is waiting in your drafts, built from that week's coverage.

Reports in your agency's brand

Your logo and colours on every report, with no mention of Overtly anywhere your client will see it.

Coverage in any language

Stories in German, Japanese or any other language, read by Overtly and summarised in the language you choose.

Coverage split by country

Each regional team sees only its own country's coverage, all from the same client report and the same sources.

Connected to your team's apps

Overtly works in Gmail, Outlook, Slack and WhatsApp, so a client's request on WhatsApp comes back as a Google Doc.

Every story since launch

Search a client's full coverage history by outlet, date or topic when they ask when they were last in Fortune.

One press kit per client

Logos, bios and boilerplate for each client, kept up to date, so nobody has to email them for the logo again.

Your own files included

Upload media lists, briefs and last year's review, and Overtly reads them alongside the coverage in every answer.

A daily summary per client

What changed for each client since yesterday, in a few lines in Outlook, instead of a folder of Google Alerts.

Every client's latest, for everyone

The newest coverage for every client as it lands, for everyone from the account team to leadership, without chasing updates.

Trending stories to join

When a story starts trending, see which client has something to say, a draft comment and the reporters covering it.

Keep every client. Win new ones.

Overtly runs the monitoring and reporting for every account. Your team spends that time keeping clients happy and pitching new business, so retainers renew and the client list grows.

Social-first PR agencies

Spot the posts about your clients before they trend

Get accessBook demo

Podcast mentions, timestamped

More than 120,000 shows transcribed, so a mention forty minutes into an episode shows up with its exact timestamp.

Every platform in one feed

Posts, comments and videos about each client on LinkedIn, Reddit, X and YouTube, without switching between tabs.

Posts that are taking off

Posts in your client's industry, ranked by how quickly their engagement is growing, so you can join them early.

AI answers about your client

We ask ChatGPT, Perplexity and Gemini what buyers ask, and show whether your client appears and which sources are cited.

Mentions that need a reply

Reporter questions and real complaints come first with a draft reply, and fan posts are marked as needing none.

Creators in your client's space

Overtly finds your client's creators from what and how often they post about the category, and flags mentions of rivals.

Reddit threads, replies included

A mention buried deep in the replies counts as much as the top post, so nothing in a thread is missed.

Where a story started

The first post that mentioned it, then every place the story showed up after that, in the order it spread.

Who is engaging

The roles, topics, platforms and active hours of the people engaging with your client, so you know who to reach.

What rival executives say

What competing founders and executives post, say on podcasts and are quoted saying, gathered in one place for each client.

Messages that are landing

Your client's key messages, and which outlets, creators and customers are repeating them back in their own words.

You lead the PR. Overtly takes the data.

Articles, posts, podcast mentions and AI answers go to Overtly and come back sorted onto the right shelf. What reaches your desk is the decision.

Reputation and comms firms

Spot a negative story early, get the statement approved, and track the recovery

Get accessBook demo

Early warning on issues

A claim spreading on forums and social shows up while it's still small, before a journalist calls your client.

Every stakeholder group

What regulators, investors, employees and NGOs are each saying about your client, kept separate from the press coverage.

Each executive's reputation

Mentions and sentiment for the CEO, chair and other named executives, tracked separately from the company itself.

Employee reviews over time

The Glassdoor rating week by week, with the topics behind any drop and the reviews that caused it.

Customer reviews by topic

New Trustpilot and app store reviews, grouped by what they're about, so an outage or fee change stands out fast.

AI answers on past issues

Whether ChatGPT, Perplexity and Gemini describe an old controversy accurately, including how it was resolved in the end.

Statement approvals in order

Holding statements and Q&A go to the account lead, legal and the client in turn, with each approval timestamped.

A full incident log

Every alert, briefing, statement and send with its time, ready to export for the board or a regulator.

Recovery after a crisis

Negative coverage as a share of the total, tracked week by week until it's back to where it was before.

From the CEO to the intern, everyone stays informed

Every client update reaches the whole agency through Overtly at the same moment, from the CEO down to the junior intern. Nobody hears about a client second-hand.

Updates are real public coverage. People are illustrative.
Agencies

Make Overtly your agency's technology partner.

Talk to us
  • ✓ Set up with your team, client by client
  • ✓ Fits the tools your agency already uses
  • ✓ One workspace for every account
  • ✓ We grow with your roster