Who’s new, who raised, what your rivals post and what works, what people are asking for and where the gap is. Then what to post, what to pitch and where to show up.
Murmur is a fictional startup used as an example. The market around it is real: Granola, Otter, Fireflies, Fathom and Google’s local-first notes app, and real outlets, conferences and coverage. Counts, posts, quotes, people and Murmur’s numbers are illustrative; people appear by role. Logos belong to their owners.
Everything founders need to know about their market
Who’s new, who raised, what they post, what people ask for and where the gap is. Then what to post, what to say and where to show up.
Is there a notetaker that doesn't send a bot into the call? My clients hate it.
Hacker News▲ 341
I'd pay for one that never uploads audio. Local only.
412 people asked for “no bot” this month
G2 · Otter review★★★☆☆
Love the transcripts. Hate that it joins as a participant.
YouTube♥ 96
Does it work if my company blocks bots?
Spot topics before they peak
Market forecast · AI meeting notes+61%On-device AI · rising fast
No bot+38%
Consent laws+22%
Agents+4%
CRM sync−6%
Know what to post
Your clients can tell
when a bot joins the call.
So we built notes that
never join at all.
WHY THIS POSTYour gap, a customer's words, a clip under a minute. Wed 9:10am.
See what your rivals post
Fathom founder
A customer cuts her follow-up time in half.♥ 2.1K · 186 comments
Granola founder
What we learned selling to 50 enterprise teams. 🧵
1/ Security asks first, every time.
2/ Nobody reads the transcript.
3/ They forward the summary.
Otter
Introducing custom vocabulary for sales teams.♥ 310 · 12 comments
4.6% · works3.1%0.4% · skip
Find the words that sell
no bot/nō bŏt/ · adj.
Taking meeting notes without anything joining the call. “Finally, a notetaker my clients don't notice.”REDDIT
Of software: private by default; nothing leaves your laptop. “Local only. That's the whole pitch.”HACKER NEWS
As a promise to buyers: the call stays between the people in it. “That’s the line I’d put on the homepage.”LINKEDIN
See also: local-only, bot-free, consent-first · used 412 times this month
N
Know what AI recommends
“Best AI notetaker that doesn't join calls?”
2Granolacited 6×
1Murmurcited 9×
3Googlecited 3×
Know where to show up
SPEAKER
Priya RamanFounder, Murmur
TALK · HELSINKI · NOVNotes without a bot: what 400 founders told us
Read what matters today
5 TO READ
The Morning MarketTUE 13 OCT AI MEETING NOTES EDITION
Google releases a new local-first Granola competitor
Ivan Mehta · TechCrunch · 5 min
Google's new notes app keeps recordings on the device. Founders in the space say buyers have been asking for exactly this, and the comments under the story are worth reading for what users want next.
How founders do their own marketingLenny's Newsletter · 6 min
On-device AI is coming for your notesLatent Space · from 22:40
Ask HN: What do you use for meeting notes?Hacker News · 214 comments
Notetaker bots got me kicked out of a callr/sales · 640 upvotes
Murmur is a fictional startup used as the example. Granola, Otter, Fireflies, Fathom, Google, Slush and the TechCrunch story by Ivan Mehta are real. Posts, quotes, counts, rankings and the forecast are illustrative. Cork and paper are CC0 textures. Logos belong to their owners.
Get known in your market
Show up every week, everywhere they look
A post on Monday, a podcast on Tuesday, a talk on Thursday. Overtly plans the week from what your market is talking about, and you watch your share of voice climb past your rivals’.
Murmur is fictional. Shares of voice are illustrative.
Make next: a customer clip about privacy, under a minute. Your last 5 posts were feature posts.
Privacy clip added to next week
Posts that get engagement
What your market posts, by format and topic, and what gets engagement, so you know what to make next.
Murmur and rivals /Audience5,420 people
Roles
Founders%
Sales leaders%
Consultants%
Ops leads%
When they're online
6amTue–Thu, 9–10am ET6pm
Best time to post: Tue 9am ET
Who your audience is
Who engages with you and your rivals: their roles, company sizes, where they post and when they're online.
AI meeting notes /Pain points3 you can win on
A bot joins my calls complaints · none about youWin: you have no bot
Audio gets uploaded to the cloud complaints · none about youWin: notes stay local
Notes miss action items complaints · 14 about youFix: 14 are about you
Too expensive for small teams complaints · 3 about youWatch
Use the top two in your homepage and your next post.
Top two added to your homepage
What people struggle with
The problems people raise in your category, how often they come up, and whether they're about you or a rival.
Murmur /Reviews and mentions6 this week
“My clients stopped asking who the bot was. That alone was worth switching.”
Head of Ops, 40-person agency
Ask to use it
“Hi Dana, loved your post about Murmur. Could we quote it on our site?”
Send on LinkedInSave to homepage quotes
Sent to Dana on LinkedIn
Review monitoring across platforms
Reviews and mentions of your product on LinkedIn, Reddit, G2 and app stores, with the best quotes saved to use.
This month /Founder voiceLinkedIn and X
You · Priya RamanMostly: Features1.9%
Fathom founderMostly: Customer clips4.6%
Granola founderMostly: Selling to enterprise3.1%
Fireflies founderMostly: Agents1.2%
Post 3× a week and lead with customers. Nobody owns privacy yet.
Plan: 3 posts a week, customers first
Your voice against rival founders
How your posts compare with rival founders': how often they post, about what, and what their audiences respond to.
Murmur, Hush Notes and Tally Labs are fictional; Granola, Otter, Fathom, Fireflies, Google and the coverage named are real. Posts, people, counts and quotes are illustrative; people are shown by role.
Granola
Fathom
Google
Fireflies
Otter
Murmur · you
Ivan Mehta · TechCrunch · 5 min
Head of Ops, 40-person agency